4 Major Types of Content
There are 4 major types of content in online marketing and they break down into several subgroups.
When thinking about this, I tried to categorize different types of content based on which forms they are most associated with into a Venn diagram. The result was in part confusing, but also illuminating.
I broke the content down into Words, Videos, Images, and Sounds. I chose those four categories because I believe they are the main ways that we can express ourselves online. Think of the different types of content that you engage with every day and try to categorize them outside of these four major categories. Hint: you can’t.
1. Words
When I think about words I imagine a wide variety of content. In terms of content marketing, it can be blogs, case studies, ebooks, and white papers. However, it can also be stories, poetry, emails, quizzes, guides, memes and so much more. This type of content is one of the most prevalent and you can find it accompanying the majority of the other major categories.
